Services

Performance Marketing

Maximizing Results with Data-Driven Advertising

An Overview About Performance Marketing

Performance marketing is a results-driven digital strategy where you only focus on conversions, or sales. Unlike traditional advertising, it ensures that your marketing budget delivers real impact.

At MENA Metrics, we take performance marketing beyond impressions and clicks. Our data-driven approach guarantees that your campaigns drive real business growth using the right tracking across GA4 (Google Analytics), MMP (mobile measurement partner), tracking pixels for all social media advertising channels, this approach will enable us to optimize our targeting and leverage AI-powered bidding strategies to drive more conversions while reducing CPA and improving ROAS.

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Our Performance Marketing Approach

Insight. Creativity. Technology.

Our strategy is focused on efficiency, precision, and continuous improvement:

Understanding Your Business

We start by analyzing your current marketing efforts, audience, and objectives to establish a strong foundation.

Identifying Tracking Gaps

We assess your tracking setup to detect any missing or inaccurate data points.

Implementing Reliable Tracking

We set up or optimize tracking across your website, app, and all advertising platforms to ensure accurate performance measurement.

Testing & Benchmarking

We run test campaigns with precise tracking to determine your baseline CPA and performance metrics.

Strategic Media Planning

Based on our findings, we develop a great media plan designed to maximize efficiency and returns.

Ongoing Optimization

We continuously refine campaigns to improve CPA and ROAS, ensuring sustainable growth.

Comprehensive Reporting

We provide real-time dashboards and daily, weekly, and monthly reports for full transparency and data-driven decision-making.

Our Performance Marketing Services

Here is a list of the Performance Marketing services we offer to help you build a strong base in the online world:

Google Ads Management

🟧 Search, Display, YouTube & Discovery Ads
🟧 Dynamic Search Ads & Performance Max campaigns
🟧 Shopping Ads
🟧 Smart Bidding & Budget Optimization

Social Media Advertising

🟧 Meta (Facebook & Instagram) Ads
🟧 LinkedIn Ads for B2B Lead Generation
🟧 TikTok, Snapchat & Twitter (X) Ads
🟧 Audience Segmentation & Lookalike Targeting

Retargeting & Remarketing

🟧 Google Display & YouTube Remarketing
🟧 Dynamic Product Ads for eCommerce
🟧 Social Media Retargeting Strategies
🟧 Abandoned Cart Recovery Campaigns

Performance & Growth Strategy

🟧 Full-Funnel PPC Strategy Development
🟧 Audience Research & Persona Building
🟧 Multi-Channel Attribution & Tracking
🟧 Media Planning & Campaign Roadmaps
🟧 Increasing the top channels, campaigns, and ads budgets
🟧 Increasing ROAS

Conversion Rate Optimization (CRO)

🟧 A/B Testing & Heatmap Analysis
🟧 Form & Funnel Optimization

Our Value

Why Choose MENA Metrics?

Market Expertise

Deep understanding of the MENA market, especially the Arabian regions such as Saudi Arabia.

Performance-Driven Approach

Data-backed strategies to achieve measurable and consistent growth.

Transparent Reporting

Clear, actionable insights to track progress and refine strategies.

FAQs

Find all the answers you need here

How does performance marketing help my business grow?

It helps you scale conversions by optimizing ad spend and tracking measurable results to boost ROAS.

Which platforms are best for performance marketing?

The ideal platform depends on your goals and audience, options include Google Ads, Meta, LinkedIn, TikTok, Snapchat, Twitter (X), and YouTube. Performance marketing experts may guide initial choices based on similar cases, but real results come after tracking and testing, as each business can perform differently even with similar products.

How long does it take to see results?

Performance marketing delivers results within days or weeks, depending on budget, audience, and ad optimization.

Can performance marketing be combined with SEO?

Absolutely! SEO provides long-term organic growth, while performance marketing delivers immediate results. A combined strategy will give you great results! One smart approach is to test potential SEO keywords through SEM (Paid search marketing) first; this helps identify which terms drive the most conversions before investing in long-term content creation.

Get Started with MENA Metrics

Ready to take your online presence to the next level? Contact us today for a detailed consultation. Let’s drive measurable results together!